6th February 2012

Estate agents valuations are worthless, if you’ll excuse the word association.

Estate agency ‘valuers’ are, in the main, unqualified. Few are members of the Royal Institution of Chartered Surveyors. And as there are no entry requirements to the industry it is often the case that a mortgage broker/call centre worker/car salesman today is a property valuer tomorrow. With no-one any the wiser.

Talk is cheap. It’s easy to spout a figure at someone and walk away without any obligation or recourse. So how does an estate agent value and how should they value?

The big problem with the property industry is that there is no oversight to making sure that values as quoted have to be correct, accurate or based on evidential proof. Even the long arm of the law in the way of the Office of Fair Trading, Trading Standards and the like seem apathetic toward any complaints of inaccuracy. Even when such inaccuracy can be deemed as deception in order to hoodwink a seller into signing up to a long, long sole agency contract on the basis that a particular agent can ‘achieve’ a higher price than his competitors stated.

Because that is what happens. A lot. Indeed many estate agency companies ‘train’ their young valuers to purposely provide an exaggerated figure to potential home owners in order to deceive. That’s one of the main reasons that there are currently over 1 million homes on the market unsold in the UK and stock levels amongst estate agents at their highest ever.

It’s a real problem and one that decent property agents have to content with every day.

The fact is, as logic dictates, that if a property sits unsold for months, there must be a price issue. Like it or not, the market is saying ‘no’. It matters little what a Julian or Nigel tells you he thinks/hopes/believes it is worth.

The market decides.

The agent is merely reflecting value as an opinion. He is not making it so.

When gathering these property professionals in your front room to tell you the news as to what your home is worth, ask them not just what the figure is, but how they have actually arrived at that figure.

Because it’s important to know the process that the agent has used. A finger in the air and a wild guess is simply not acceptable. A quick look at other properties that are languishing for sale up the road and pegging an asking price to the same level, is just stupid. Agreeing with the owner on what they think or hope their property is worth is reckless. And chickening out on imparting the truth in case the home owner doesn’t like the truth, is irresponsible. And cowardly. And unprofessional.

The ONLY way to arrive at an accurate value is to research the immediate market using comparable property sales. Yes, sales. Sold prices on HM Land Registry. Using valuation tools like Hometrack. Checking what has SOLD on the major property portals and, importantly, what has not. Analysing homes that have sold and that people have actually paid money for. Because there is a gargantuan difference between such evidence and the wing and a prayer that some agents rely upon.

You may not like the resulting number but if you really want to sell your property then listen to an estate agent that uses such factual proof of worth in order to provide you with an honest valuation. Do not listen to the Larry with messy hair and a big tie knot that tells you what you want to hear but with nothing to back up his claim whatsoever.

Comparable evidence. Nothing else will do.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • Add to favorites
  • Print

Category: Uncategorized | Comments: 0

6th February 2012

The ‘London Estate Agent’ Foxtons is mentioned in the Sunday Times this weekend as the 13th of 100 firms with the fastest growing profits of those backed by private equity.

Foxtons profits have grown from £9.9m in 2008 to £31.8m in 2010 assisted by the opening of nine further branch offices in that period and with, no doubt, an additional compliment of decalled minis and Perrier fridges too.

And those fridges are expensive because Foxtons typically have to charge property sellers 3% of sale price in return for taking photos and measurements and listing their homes on a selection of property websites.

Hmm. If only there were an alternative to such mammoth commissions, eh?

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • Add to favorites
  • Print

Category: Uncategorized | Comments: 0

5th February 2012

Here’s a video from Rightmove, the UK’s largest property portal, with great advice on how to present your home for sale in the best way, promoting it and, vitally, pricing well.

‘Is your price accurate?’, it asks. ‘Are you sure?’ it asks again.

In a challenging market, it’s wise to take good advice.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • Add to favorites
  • Print

Category: Uncategorized | Comments: 0

4th February 2012

You can’t blame us for trying?

;-)

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • Add to favorites
  • Print

Category: Uncategorized | Comments: 0

3rd February 2012

Case Study:

Mr R decides to sell his flat in Ealing, London W5. He invites two local estate agents round to discuss its marketing, fees and price.

One of the agents tells him to market at £250,000 and the other at £275,000. The latter, Foxtons of Ealing quote him a selling fee of 3% for sole agency plus vat. A total of £9,900 based on the higher valuation.

Once his composure recovers, Mr R sits down at his laptop and finds (easily) eMoov.co.uk who are low cost online estate agents.

With a one off flat selling fee of £295 plus vat, with no commission and nothing else to pay, he begins researching eMoov.co.uk to establish their credentials.

He quickly establishes that they’ve been around a while and have a large number of sold properties on their website with fee savings of £ thousands (see http://www.emoov.co.uk/recently-sold-property/ )

So he calls them and signs up.

Within a couple of days the eMoov.co.uk assessor has been to take photos, to compile a floor plan and carry out an EPC.

Three days later Mr R’s ad is live on Rightmove, Zoopla, Prime Location, FindaProperty and dozens of other property websites at a price of £275,000.

Within 24 hours a viewing is booked for a prospective purchaser. That viewer, a first time buyer, proceeds to make an offer of close to the asking price. A deal in the offing within the shortest time and at an estate agency cost that is some TWENTY EIGHT times less than Foxtons.

A ‘mini’ miracle, you might say?

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • Add to favorites
  • Print

Category: Uncategorized | Comments: 0