Selling your home

What are the different sale pricing options?

Asking price


This should be used to describe the price you are hoping to achieve for the property and is the most commonly used on the property websites like Rightmove and Zoopla. Often buyers will make an offer for your property below the asking price, but you are not obliged to accept any offer for your property regardless of what you advertise it for.


Fixed price


This tends to be used to indicate that there is no flexibility in the price your property is advertised for and so you should use this if you are looking to achieve the asking price with no movement. The drawback to this pricing structure is that it may discourage some buyers from viewing the property completely.




The ‘from’ pricing option indicates you are looking to sell above the asking price and invites people to submit an offer in excess of that advertised.


Guide price


A guide price is used to indicate there is a level of flexibility on the side of the seller and while this can be either below or above the stated price, it shows that the price is open to negotiation.


Offers in excess of


This pricing strategy is best used when you have a minimum price in mind for your property but are expecting to achieve over this asking price. It can also be used if you are selling in a much sought after area where you expect to have a number of viewers and offers for the property and want to move to a ‘best and final offers’ situation.


Offers in the region of (OIRO)


This is very similar to a guide price and indicates there is a level of flexibility with regards to the property’s price.


Offers over


Offers over is to be used in the same circumstances as offers in excess of when you have a minimum price in mind but want to invite offers over this price.


Part buy


Part buy is for properties on a housing association scheme for example, where you buy a percentage of the property and then rent the remaining percentage of the property from the provider. Please note in your property description the percentage you are selling, as well as the rent which is payable on the remaining percentage, should be very clear.


Price on application (POA)


You should use POA if you don’t wish to disclose the price you are marketing your property for, however, we would discourage this use unless specifically recommended by our Customer Support team. You will still need to provide a guide to the asking price so that the main property websites know which price bracket searches the property should appear in. This pricing strategy tends to be used for higher priced properties.


Sale by tender


Sale by tender is where people are asked to put in their best bid for the property by a certain date, and you then go with your preferred offer after that date. Again, you are under no obligation to accept one of the offers if you aren’t happy with one.


Shared equity


This is for properties which are being sold as part of the Government’s Help-to-Buy scheme, where a share of the property is paid for by either the Government or in some cases a developer, and this would then be paid back at a later stage in accordance with their scheme.


Shared ownership


This is to show potential buyers that the property is under shared ownership and the price you are looking for is for your share of the property. Please note you should make it prominent within your property description the percentage of the property that you own and is being sold at this price.


Our 0% finance payment option

Will the 0% finance option have an impact on my credit rating?

Honeycomb Finance Ltd use information from your credit file to support their lending decision. They will provide regular updates to the Credit Reference Agencies including showing the loan as settled once repaid in full.

If I choose the 0% finance, do I need to enter into a separate agreement?

Yes, you will need to enter into a separate facility agreement with Honeycomb Finance Ltd for the payment of our fees. You will then pay Honeycomb Finance Ltd as and when payment is due in accordance with the agreement.

What happens to my agreement with Honeycomb Finance Ltd if I have a complaint against Emoov?

If you have any issues whatsoever with Emoov we will deal with them punctually and professionally. It will not have any impact on your loan agreement with Honeycomb Finance Ltd, although where we provide any form of reduction, compensation or refund we will pay this to Honeycomb Finance Ltd to reduce the amount payable by you.

Can I cancel my agreement with Honeycomb Finance Ltd?

You can bring your agreement to an end at any time by paying the fees due in full to Honeycomb Finance Ltd. Please call Honeycomb Finance Ltd on 0345 848 0231 to make a payment.

What documents do I need to sell my home with Emoov?

Before we can publish your property listing we will need you to upload scanned copies of the following to the ‘My Account’ section

  1. Title Deeds or Mortgage Statement
  2. Passport/Driving licence
  3. Utility Bill

My property listing

What counts as a ‘reception room’?


When compiling your property listing you will be asked to include the number of reception rooms in your property. This includes any room that isn’t a bedroom, toilet or kitchen. So for example, a study would be classed as a reception room. For any room to be advertised as a bedroom, it needs to be large enough to accommodate a bed and furniture.


What is ground rent or a service charge?


Ground rent and services charges are usually only applicable if your property is a leasehold property and are often confused as the same thing.

While you may own a leasehold property for the duration of the lease, the landowner still owns the land it sits on, therefore there may be an annual sum payable in the form of a ground rent.

While service charges may be payable to the same person or company as the ground rent, these relate to the upkeep of the property and surrounding grounds and not the rent of the land itself.

Most freehold properties don’t have any ground rent or service charges payable but if you aren’t sure on the charges for your leasehold property, your management company should be able to provide you with details of the lease years remaining and a breakdown of the ground rent and service charges that apply.


What should I put as property features?


Include your properties best features, these are the bullet points which will be displayed at the top of your advert. Please keep them short and to the point, as they need to be eye catching in order to keep people’s attention.

What do you love about your home? Think about things such as ‘Historic features’, or ‘Close to station’.

Should I add my own photos?

You can add extra photos in addition to the ones that we take professionally for you. We would only recommend doing this if it adds something more to your listing e.g. if you have a photo of your garden in a different season or you have redecorated a room.

Please note: The photos must be in JPEG format, at least 300KB in size and landscape. We recommend a maximum of 20 photos.

I added photos but they are not showing on my advert

At Emoov our property experts review any changes to your listing before it goes live and will advise you on the best way to market your property. All changes will be reviewed within XXX

How much should I write in the description?

If you do decide to supplement the pre-prepared description with additional wording, we advise against overly worded text as this can deter interest in the listing. The narrative that we provide is a generic, introductory one; working closely with the various property portals as we do, we know that long, detailed write ups are unnecessary these days. The main focus of a potential buyer’s interest will be the property type (that will be automatically contained in the heading when published), the photographs, the measurements, the indicative floor plan and then, at a glance, the wording.

Do you use all the information I give in the public listings?

Additional Information is required from you to get a full understanding of the property. These points are kept hidden in our internal notes and they do not appear on the property advertising portals:

  • What is the Ground rent/Service charge/Maintenance costs? (if applicable)
  • Is the property leasehold or freehold – if leasehold, how many years are remaining? (if applicable)
  • Approximate garden size and direction it faces? (if applicable)
  • Is there allocated parking?
  • Are you part of a chain?
  • Is the property tenanted?
  • Is the property ex-local authority?
  • Possible rental income (if known)
  • What is the council tax band?
  • What are the approximate building insurance costs?
  • What type of heating is supplied at the property?
  • What floor is the apartment on? (if applicable)
How quickly will my listing be on all the property websites?

Once approved by our property experts, your listing will be published on Rightmove, Zoopla, Prime Location etc within 24 hours.

What else can I do to help my home sell?

Emoov has integrated with Rightmove to gather data on all the properties we list with them.
They provide us with two key statistics that help us understand how much attention your property is getting on UK’s top property marketing website!
These are:
1. The number of times your property has appeared in a search result – We class this as your property’s Popularity. Potential Buyers will search for properties on Rightmove and may set filters for price and property particulars. So this statistic tell us how many times your property matched with a potential Buyer’s search profile. Your property’s popularity could be negatively impacted by having your property price higher than the market expectations.

2. The number of times your property details were viewed – We class this as your property’s Impact. Once your property has appeared in a search result, the potential Buyer will click on the properties that appeal to them to view the full details. We track how many times your property details have been viewed and display this as a percentage of its Popularity. The national average click-through rate is currently around 4.5%, which you can take as a benchmark, against which you can measure your property. In other words, around one in 20 people will usually click on your property from the list that has appeared from their search.

There are a few things you can do to improve your property’s Impact:
a. Upgrade to a Premium or Featured listing – This updates the appearance of your property in the search results with a bright banner to get the attention of potential Buyers. Additionally, 4 images are displayed rather than the standard.
b. Put your best pictures first – Potential Buyers may make quick judgements of your property when browsing through the search results. So it is important that you grab their attention with the photos that show-off your property at its best! It is popular to use either the front aspect of the house or an interior image of the kitchen.
c. Ensure your property is priced well for the market – Being priced significantly higher than the market expectation could lead potential Buyers to scroll past your property.
d. You can share your listing on Facebook and Twitter by using the buttons on your listing.

What is an Energy Performance Certificate?


How does it work?

In our experience buyers typically prefer to be shown around by the owner. However, if you aren’t likely to be available or would simply prefer someone else to do this for you, that’s not a problem. We work with specialist Viewing Agents to ensure that no viewing ever needs to be missed, postponed or cancelled.

You can add an unlimited viewings package that lasts for as long as you’re on the market with Emoov, no matter how many viewings you receive. The cost is just £300.

We ask our Viewing Agents to arrive at the property early where possible so that they can familiarise themselves with the layout. We also provide them with your property information and to provide any notes that they need to be made aware of too.

The great thing is that they are simply there to facilitate a viewing so there will be no hard sell to your viewers, just a friendly face to show them around.

You can still block out times that you don’t want viewings to happen in your calendar in Your Account. You will be alerted when a viewer requests a timeslot but we will arrange it with them and then send you a confirmation.

Who will be showing people around?

Our Viewing Agents are usually local people so they can answer questions about the area. They had all been vetted. They may have worked in estate agency in the past or may have worked for the Police force or other such organisation.

Where will I leave the key?

We will install a key safe for you with a key code. You can change the key code if you want to make it something more memorable once installed – obviously just let us know so that your Viewing Agent can still access the key!

At present we can supply a Master Lock 5401D, a Master Lock 5441D (which is a Bluetooth device) or a Police Approved C500 Supra KeySafe.

Does installing a key safe affect my property insurance?

As with any type of insurance it is important to disclose any amendments to the material facts provided and with this in mind, we would recommend that the property owner discloses that a key safe has been fitted to the property.

Can a key safe be installed in an apartment block?

Yes, but in an ideal world permission from the managing agents should be sought. In reality fitting is the same as erecting a board so it’s up to you if you want to do so.

Do you have to return the key safe when the viewings are over?

No – once the key safe has been fitted it is owned by the property owner.

Will I get feedback from the Viewing Agent?

Yes if they send us any feedback about the viewing we will make sure that we pass it on to you.

What are expired viewings?

There may be some instances where a seller does not respond to a viewing request before the date and time it has been requested, when this happens we will automatically mark the viewing as Expired.

The reason that we set these viewings as expired once the time of the viewing has elapsed is so that we can notify the potential viewer that this is the case, and if they wish they can book another slot.

We also keep track of the number of expired viewings that sellers have, if someone has a number of expired viewings on their property we will advise changing their viewing availability to reflect when they are able to accommodate viewings.

A viewing becomes ‘Expired’ once the day and time of the viewing have passed without the viewing being accepted or refused, and this then triggers emails to both the seller and the buyer. When the email is sent to the seller to make them aware it includes a link to manage their existing viewings.

We also send an email to the buyers explaining the viewing has now expired and encouraging them to book another viewing, which they can do using the link provided on the email.

Expired Viewings can be seen on the viewings dashboard, and will have the status ‘Expired’.

I really want to view a property but I can’t find any suitable available times?

If you can’t see a time slot which works for you, you can call us on 0333 121 4950 and someone in our Viewings Team will be happy to speak to the Seller on your behalf and see if there are any other times they can do.

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