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The Government response to the OFT’s Report in to Home Buying and Selling is a very compelling vindication as to how online estate agents such as eMoov.co.uk should be your considered choice of mechanism when selling your property:

…. the housing market remains dominated by traditional estate agents with weak competition between them on price. As property prices rise during housing booms, so do estate agents’ fees. The OFT believes that innovation in this sector could have a dramatic impact on the cost of buying and selling a home, in particular through online services.

Here’s the Government report in full http://www.bis.gov.uk/assets/biscore/consumer-issues/docs/g/11-504-government-response-to-study-home-buying-selling