Estate agents may be dishonest, say Rightmove.
No great shock there you say.
But a certain tactic that has been employed by some Rightmove estate agents for years is about to be clamped down on…
Removing a property for sale from Rightmove and then ‘re-loading’ it so that it appears as fresh stock is a strategy that Rightmove have said that they will tackle for some time. The result of re-loading gives the impression that the agent in question is listing more properties for sale on a weekly/monthly basis than they actually are. Thus, the deception.
But it is also misleading in so far as property buyers believing that a property that has recently been listed on the Rightmove site is new to the market when it is not and this in turn is a mis-description and indeed falls foul of the Property Misdescriptions Act.
As one of the few estate agents that does not use such a strategy we are delighted that Rightmove are dealing with this issue now in a move toward a fair and level playing field for all of its agents.
A ‘New Instruction’ will now be just that as far as prospective property buyers are concerned.