Rightmove are a property portal used as a platform for estate agents to advertise their property stock.

They do not allow private sales ads and are not a private sellers’ website like Tepilo or House Web for instance.

So if you want to reach the Rightmove audience of some 6 million visitors each month you must instruct an estate agent.

Estate agents are bound by various pieces of legislation including the Property Misdescriptions Act 1991(PMA) which has as its core the principle of ensuring that estate agents’ descriptions are factual and correct. Room measurements, photographs, distance to amenities and claims of ‘newness’ in so far as kitchens, heating systems etc, are just some of the 33 prescribed matters that are the subject of the PMA’s scrutiny.

Rightmove’s terms of business dictate that all of their properties must be PMA compliant. In that way, even though Rightmove are not estate agents themselves, they guarantee a quality to the descriptions of their advertised homes. The only way to ensure this compliance is by the estate agent visiting each property to make sure that what they say in their advertising is actually representative of the property itself.

That is quite a major difference between a privately advertised home and one via an estate agent. And then of course, there’s the fact that the agent will carry out the photographs, descriptive write up, measurements and maybe a floor plan for you too. And he’ll arrange your viewings. And negotiate offers. And oversee the transaction to a conclusion.

These are very compelling reasons to use an estate agent rather than ‘going it alone’ on Tepilo, Gumtree or the Little House Company. And the fact that an agent will get you on Rightmove where most people find their next home is more than just icing on the cake.


Estate agents come at a cost, over £3000 on average. That’s a huge price to pay.

The alternative however is to use a low cost estate agent like Emoov.co.uk that has national coverage for an estate agents fee of just £295.00 plus vat.

Rightmove, Zoopla, Prime Location, FindaProperty and more will all be yours together with all the administrative trimmings of a full estate agency service for around ten times less than the High Street.

Now there’s a thought….

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