The Digital Property Group, owners of the FindaProperty and Prime Location property portals, have increased their leads to estate agents during January by 47% compared to the same time last year.
Their ongoing television ad campaigns are no doubt responsible for the hike in enquiries and for the group’s record visitor numbers which topped 19 million last month with the 9th January alone seeing 720,000 visits.
As a result, FindaProperty is now nibbling at the heels of Rightmove’s dominance as the UK’s largest property website. The gap between Rightmove’s huge traffic numbers and the amount looking at FindaProperty narrowed by 25% in the month, says ComScore to elevate FindaProperty’s second place position further away from third place Zoopla.
As a property seller, the message is clear…. Online property search is growing at a colossal rate.