2013 was good to us. We increased performance across all measures significantly and achieved the accolade of the largest online estate agent in the UK by volume. We have an inventory of more properties for sale and sold (stc) than any other competitor.
Our team worked very hard indeed to accommodate the thousands of listings, sales enquiries, viewing appointments and offers that we dealt with during the year. We registered 38,122 new buyers, arranged 20,659 viewing appointments and received 2664 offers. Our efforts in customer service as a genuine investment in what we do, are paying off.
In brief, sales increased by over 40% on 2012 and with a particularly strong finish to the year with November and December resulting in new buyers registering, viewings and offers that were up to 200% higher than their comparable months the year before.
Our market share rose from 21% within the sector to 24% despite far more participants now. Indeed, when Emoov.co.uk launched in early 2010 there were just five internet estate agents trading. Now there are 40 or so.
In February we introduced a lettings offering which at just £99.00 plus vat is such superb value that this part of the Emoov.co.uk business has performed exceptionally well since too.
In July we commenced our Buckinghamshire franchise project which, run by three seasoned former corporate estate agents, has grown strongly and has outperformed it’s business plan to date.
Low cost conveyancing and mortgage business both exceeded expectations also, peaking in October with over 100 conveyancing cases signed up.
Our new partners, Hamilton Bradshaw Real Estate as headed by James Caan and Faisal Butt, chose Emoov.co.uk to invest in over their peers because of this exceptional performance and the promise shown as a brand that can truly become a household name in great value estate agency nationwide. The resulting new board of directors is brimming with additional expertise in Jonathan Galore; Ivan Ramirez; Sheraz Dar and Graham Mackim, a world class team.
Last year’s success and the HBRE link up puts us on a great footing to achieve these aspirations and to hit the ambitious targets that we have set ourselves from here on. We’re really driven by the prospect of changing an industry that is ripe for disruption having been dominated by old fashioned, expensive corporate firms that have relentlessly pushed fees up and standards down.
Time for change, a change that we are determined to lead.
Russell Quirk is Founder and Chief Executive of Emoov.co.uk