As Emoov embark on increasing their above the line media campaigns which includes their recent TV campaign, the company has purchased the domain to direct online home sellers from Google to their website. Emoov already acquires a number of listings from sellers searching “emove”, “emove.co.uk” or www.emove.co.uk each month, due to recommendations and PR mentions.
Russell Quirk said “We have purchased this domain for a significant sum as this will assist protecting our intellectual property after a number of other websites have sprung trying to capitalise on our success.”
Stephen Jury, Head of Marketing commented “We have plans for this domain however the focus is developing the Emoov brand to UK consumers. There are many domain extensions these days, such as the new .london, so there will always be URL options available for others to buy. A number of recent Google changes have helped brands to rank above exact match domains, so this will also help us as we invest in a wider content strategy”.
If anyone is any doubt of how to get to the website, its Double-u, Double-u, Double-u, dot, Ee, Em, Double Oh, Vee, dot, Co, dot, UK.