Property browsing is now a national sport and leading Online Estate Agent eMoov.co.uk has characterised five Property Portal Personalities in its latest infographic.

Property expert Russell Quirk commented “Millions of us visit the property portals each month as we are infatuated with property prices. Over the last decade property has even become entertainment with the launch of numerous primetime TV series. It’s fair to say in the UK the nation is gripped to know how their prize asset is performing and what they can do to improve its value.

Property addicts can seek assistance from our helpline on 0333 360 0699 where trained property experts will talk to them sympathetically about buying and selling.”

The Delusional Dreamer

PROFILE – These day dreamers frequently skim property portals for incredibly expensive properties that they can only dream of affording.
HUNTER CHARACTER – Property hunters of this type tend to be daydreamers at heart, are prone to drifting off and thinking about other things, especially those things that are in some way unobtainable for them, including homes with a price tag of over £1million.
PERSONALITY – Key personality traits for this Delusional Dreamer are escaping to a different time and place.
PROPERTIES – They tend to be grand in their nature and usually seek a property that is high value, usually with a pool, tennis court, room for a helipad…

The Aspirational Architect

PROFILE – Looking at properties they can realistically afford in a few years. These property portal fans are organisers, like structure and process to their lives.
HUNTER CHARACTER – Mostly are logistical thinkers and have a plan of action in all aspects of their life.
PERSONALITY – The personality traits of these types of property hunter are people who are ambitious and driven. They always are striving to get ahead.
PROPERTIES SOUGHT – They seek properties which are the epitome of minimalism, clean and tidy spaces which are architecturally beautiful and worthy of being featured on Grand Designs.

The Nosey Neighbour

PROFILE – Regularly checks the value of properties in their local area.
HUNTER CHARACTER – Property hunters are more concerned with how others perceive them and their material surroundings, keeping up with the Joneses would be the best way to describe them. They are the type of people who care about the community but equally know their neighbours well or lead the local Residents Association.
PERSONALITY – The personality traits of these nosy neighbours include being quite competitive, or never quite satisfied or content with their own lot in life.
PROPERTIES SOUGHT – Insecurity plays a big factor with these property hunters and making sure that they aren’t missing out on that bigger garden / extra bedroom / or latest home design innovation is of the utmost importance to them.

The Price Prophet

PROFILE – Constantly recalculating the value of their property in order to be in the know. These investors are always in touch with trends and financially savvy.
HUNTER CHARACTER – These people are realistic, always described as conscientious, if not a little obsessive when it comes to property portals.
PERSONALITY – Personality wise, they are spreadsheet sifters, forever knowing where there investments are successful and where they need to improve on their return, especially when it comes to property equity.
PROPERTIES SOUGHT – They purchase houses, not always on making them homes, but for an excuse to put their investments to best use and use the equity for more exciting in life.

The Enthusiastic Explorer

PROFILE -These explorers are always checking to see where they can move now with a dramatically different location at the same cost.
HUNTER CHARACTER – An explorer will spend their time researching faraway places that aren’t always practical. Explorers don’t tend to live within their means and are always planning their next adventure in the property market.
PERSONALITY – Their personality tends to be someone who looks beyond their horizons and is considered an adventurous type.
PROPERTIES SOUGHT – You’ll find these property fanatics searching for faraway cottages by the sea in Cornwall one day and the next bungalows in the rolling hills of the Highlands. Explorers don’t tend to live within their means and are always planning their next adventure in the property market.

Share This