It has been said millions of times and they have even titled the leading TV series after it, but property buyer’s number one requirement in their property search is still Location, Location, Location.

A recent consumer property survey by leading online estate eMoov.co.uk has revealed that location is the most important factor when deciding to purchase a home.

The emphasis for today’s property buyers is location and it is more important than the property itself, with 74% stating that they would prefer to be in the perfect area rather than the perfect home.

Neighbours, everybody needs good neighbours and they are a huge factor with 9 out of 10 of people surveyed answering that they care who their neighbours are.

Good transport links in the surrounding area were considered important by 77% of those surveyed. As long as there are good transport links, people don’t tend to mind having to commute with just 44% of people stating that local job opportunities are important.

The importance of school catchment is less of an issue than most would think, with just over half of people surveyed stating it as an important aspect for their next purchase.

Property Expert Russell Quirk, CEO of online estate agent eMoov.co.uk commented “It’s a bit of a cliché, but location still remains as the most critical requirement for people’s next property move. Whether people want the Idyllic village, perfect school catchment, house price rise or transport links, our research shows people are always willing to compromise on the property in favour of the location“

Within the same research questionnaire eMoov.co.uk also surveyed property buyers on the desired items that would be important to their next property purchase.

Nearly half of those surveyed cared about having a utility room in the house while 93% ranked having garden space as important. 90% said that a parking space was an important factor.

Bathrooms vary in their level of importance depending on their location within the house. 65% said a downstairs bathrooms was important. In contrast, only 35% said that an en-suite in a master bedroom was vital in their property choice.

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