Lord Sugar & Co have returned to our screens this week with a double bill of the new Apprentice TV series, where the winner is set to receive a £250,000 investment into their new business. Leading online estate agent eMoov.co.uk have taken a look at this year’s property and valued it against others from previous series.

Lord Sugar and the production company have treated the 2014 Apprentice contestants to a property in one of the most desirable suburbs of London. This year’s mansion is in the posh north London corner of Highgate and Hampstead Heath.

The address and size of the property might be currently unknown, however the property experts at eMoov.co.uk have valued the 2014 Apprentice house at £15.5 million. This could seem high to some viewers, but in this area of the country luxury property can easily fetch over £40 million. The cost to rent the property for the series duration will be more than the prize, as the rent will be roughly £15,000 per week.

The BBC seem to be digging deep this year after the previous property used for the show. The 2013 mansion, situated on Lincoln’s Inn Field in Holborn, is worth £11 million as was the 2012 mansion in London’s Bayswater. The house featured in the 2011 series is worth £7 million and situated just outside London in Richmond.

Another reality TV show currently airing on rival channel ITV is also housing its contestants. The Xfactor house is just 30 minutes’ drive away from this year’s Apprentice house and can be found in Hertfordshire’s Hadley Wood. The 8 bedroom Xfactor mansion is currently on the market for £2.5 million.

Property Expert Russell Quirk, CEO of online estate agent eMoov.co.uk commented “Simon Cowell is likely to the win the battle of the TV ego’s and viewing figures, but in property terms, Lord Sugar is streets ahead. With a quarter of a million pound up for grabs and the backing from one of the most successful entrepreneurs in the country, the luxury mansion lifestyle might soon be a reality for the winner of Apprentice 2014. “

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