These days, modern estate agents use web portals to advertise their inventory, whereby the might of Rightmove and Zoopla attract millions upon millions of home buyers each month. Google; social media; email; digital property alerts and so on are all tools used by industry forward thinkers to reach out to buyers and sellers.
However we shouldn’t forget such traditional, proven methods as the for-sale board as worthy contributors to an agent’s enquiry levels.
I thought about this today when I came across a relic from the property past in the form of a hand painted for-sale board from my grandfather’s original property business, Quirk & Partners. This particular example harks from his Canvey Island office, a location which I also opened a branch in some years after him and which I owned for several years until I founded eMoov.co.uk.
There’s a lot to be said for modern marketing methods. There’s a lot to be said for some traditional methods too and which eMoov still employs (we display over 2000 for sale boards across the UK each year).
One thing that cannot be bought or faked by our online (or indeed offline) competitors however, is the deep seated heritage and property expertise that is in eMoov’s very DNA.