Digital disruptor to the estate agency sector, Emoov.co.uk, has announced it has secured yet further investment into the business from VC firm Maxfield Capital.
The close of Emoov’s latest round builds on their original seed investment by Mayfair based private equity house, Spire Ventures, and comes just a few months after Emoov’s Series A investment by Simon Murdoch and London based VC firm Episode 1.
Maxfield Capital, a $100 million VC firm operating from Silicon Valley, New York, Moscow, and Israel has now become a sizeable shareholder in the Emoov business.
The VC firm is run by Alexander Turkot, former CEO of My Space in Russia and ex-Executive Director of Skolkovo, Russia’s Silicon Valley equivalent. The deal compliments the existing investments of Simon Murdoch and James Cann, who remain members of the Emoov board.
Alexander Lazarev, a Managing Partner of Maxfield Capital and Emoov Board Observer, commented:
“We strongly believe Emoov has a bright future as one of the leading UK, tech property businesses. Emoov’s huge potential is more than evident due to their advantageous consumer price point and the company ethos that centres on the customer.”
Founder and CEO of Emoov, Russell Quirk, commented:
“The deal with Maxfield is pivotal to Emoov’s progress. The funding itself is significant, however their combined expertise and pedigree was a very important factor in ensuring that this formed a significant enhancement to our already strong investor partnerships.
The credentials of the Emoov board of investment and the management team in place will make us an increasingly formidable force in the online sector. I and the company as a whole are excited about where this latest development could take us and we look forward to Maxfield’s involvement in building the Emoov brand.”
Additional participants in the investment round include Andrew Mackay and William Armitage, both of whom were the leads responsible for the international expansion at IG Index, with Andrew being involved at board level.