As the leading online estate agent we’re on a mission to disrupt the UK property sector and pioneer the future of estate agency. So we take our online presence and our content marketing very seriously, whether it be our website, Twitter, Facebook or even our LinkedIn.
The latter might not spring to mind when you think about online platforms for building a brand, because it’s about finding a job and making contacts right?
LinkedIn has evolved to become one of the best sources of industry content and information and not only that, but you are able to consume this industry insight straight from the horse’s mouth.
Today LinkedIn released the ‘Content Marketing 50′, a list of small to medium size business’ that have been recognised as the most influential on the LinkedIn platform. To make the list you had to be identified as the most effective when it comes to using the platform, engaging, educating and inspiring your target audience.
Not only do you need to know how to position your brand with engaging content via the platform, but it’s as important you know the audience that this content is reaching and how to find them in the first place.
The top 50 most influential SMB brands on LinkedIn were determined using the LinkedIn Content Marketing Score.
A brand’s Content Marketing Score is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content in 2015. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, such as Company Page updates, employee shares, Sponsored Updates, and Influencer and employee posts through self-publishing on LinkedIn.
We’re delighted that eMoov not only made the list, but place inside the top 20 at 18th.
The criteria below explains part of what makes eMoov one of the top 20 most influential SMB brands on LinkedIn.
- 94% regularly share updates on their LinkedIn Company Page with the top brands averaging between 14 and 46 posts per week.
- 92% of the 50 top SMB brands have employees sharing content with their networks.
- 88% have employees who create and post their own content on LinkedIn.
- 42% invest in LinkedIn Sponsored Updates to give their brands a consistent presence in the LinkedIn feeds of their target audiences.
What do these numbers mean? They mean that the top 50 SMB brands on LinkedIn are using a mix of reach, frequency, and engagement to reach their audiences — and boost their CMS score. These brands are encouraging their employees to share and post content on LinkedIn, thus allowing them to act like influencers and boost the reach and engagement. Additionally, they are posting frequently, consistently and in a timely manner in a way that is relevant to their audiences. In fact, the most effective LinkedIn marketers take an always-on approach to content. This approach helps to keep them front-of-mind among high-value consumers – but it also ensures that those consumers feel uniquely informed about the brands they identify with.