We’ve continued to pioneer the evolution of estate agency and the home selling process, by being the first agent in the UK, potentially the world, to offer an identity verification option for both its buyers and sellers – Veridu.

Since the hire of eMoov’s full time CTO and Chief Product Officer Ivan Ramirez, a world renowned e-commerce guru responsible for the successful implementation of e-commerce platforms across Overstock, Groupon and Staples, eMoov have continued to build on their industry leading tech platform, empowering their customers through the perfect blend of tech and award winning customer service.

This latest innovation by eMoov continues to combine these two key areas providing a unique technical aspect that also improves the selling process on a human level, with Veridu allowing the instant verification of a potential buyer or seller having been seamlessly integrated into eMoov’s existing technology platform.Veridu’s use by eMoov is an industry first and lets UK home sellers verify the identity of a potential viewer before a viewing, through the use of social media networks, online services and documents.

eMoov have fully integrated Veridu into their ‘Book a Viewing’ journey so that users can register by logging into a social account such as Facebook or Twitter, verifying their identity in the process. The home seller will then be able to view a picture of the verified user and know who to expect.

The use of Veridu in this capacity is a big step in combating the security and safety risks associated with the house viewing process for both buyer and seller. By offering this service, eMoov has taken a considerable step towards the complete safeguarding of its customers’ safety, so those visiting a property are identified prior to a viewing and aren’t a faceless stranger. This added layer of security will give home sellers valuable peace of mind during an already stressful process.

Not only this but Veridu helps to safeguard against fraud, something that has become more frequent, particularly in an ever inflating, fast paced London market.

The nature of the house viewing process and the safety risk associated with it, have been an underlying issue within the UK property market for quite some time. This latest step is all about the reassurance of eMoov being able to verify the identity of a seller or viewer instantly, providing immediate peace of mind that they are who they say they are, or as close to absolute as can be.

Not only does Veridu help to safeguard our sellers and viewers themselves, but it also acts as a vital tool in the fight against fraudulent activity, something that seems particularly rife in the UK market due to the speed and price associated with UK property transactions.

Our approach to tech is to ensure that everything we implement benefits our consumer in one way or another and improves the user journey, not just our offering from an aesthetic point of view. Innovation is what we are all about and we are the first UK agent to offer this function and I’m yet to hear of another globally.

I for one am glad the money raised is going to worthy causes and not to further fuelling the London property bubble.

Ivan Ramirez

CTO, eMoov.co.uk

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