Our very own Russell Quirk headed over to ITV’s This Morning studio on Wednesday to share his expertise on the UK’s property market in collaboration with the research collected by Barclay’s Mortgages and the Centre for Economic & Business Research (CEBR).

The data collected by Barclay’s and CEBR examined the housing prices by individual brick in their Battle of the Bricks in the fictitious neighborhoods where five of the UK’s most popular soap operas are based.

It is not surprising with the capital’s surging housing prices that East London’s EastEnders was crowned king of property value in the British soap opera world with an impressive £149 per brick.

Emmerdale in Yorkshire came in second place at £50, while Chester based soap Hollyoaks took third place with each brick costing £35.

Emmerdale in Yorkshire came in second place at £50, while Chester based soap Hollyoaks took third place with each brick costing £35.

The longest running of the group, Coronation Street, placed in fourth at £49 per brick despite the loyal following both in the United Kingdom and abroad. Fifth place went to River City based in Glasgow, where a brick is priced at £23.

The recent decline in property values across Wales both month on month and annually saw Welsh series Pobol y Cwm take last place at £21.

Barclay’s Director of Mortgage’s commented on the bank’s exciting research: “It is remarkable to see the continued increase in value of London properties means a typical resident would be able to purchase multiple properties in less expensive regions.”

The most recent figures from the Office for National Statistics were used to compare the property values of soap operas across the country, while highlighting the 8.2% rise in average house prices in the UK since 2013. However, it showed that popularity in television does not necessarily equate to popularity in the property market.

The team at This Morning then asked Russell to give some insight on the value of their 2,500 square foot studio which is located in Southwark near Waterloo Station in London, with great views of the Thames.

The valuation: £3,000,000!

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