We’re delighted to announce we’ve just secured our latest multi-million-pound investment round to cement the our position at the forefront of a rapidly changing estate agency sector – one that is arguably the most hotly anticipated within the investor community.

A number of notable high net worth individuals and family offices have participated in a fundraising round that totals £9m with more to follow in the coming weeks, putting our enterprise value at c.£40m.

Latest Investment Round


Current Enterprise Value


In addition to existing institutional players such as Episode 1 VC, Maxfield Capital, Spire and Startive Ventures, the latest raise includes the personal involvement of Gaby Salem of Wharton Asset Management.

Existing Investors

Maxfield Capital
Spire Ventures
Startive Ventures

The round was led by leading consumer investment group JXC Ventures plus a host of well-known tech entrepreneurs. JXC is associated with some big-name businesses such as Simba Sleep.

JXC Ventures

Having followed the PropTech sector for a number of years, Emoov was the first company that really ticked the boxes for us. Their unrivalled tech platform allows for rapid growth, with a focus on optimisation rather than removing the human element from what is still a ‘people business’.

The new marketing team, along with investment leveraging this strong core, will create significant shareholder value over the years to come as the market shifts towards the online sector even more rapidly.

James Cox

Principle, JXC Ventures

Wharton Asset Management

Having been offered numerous investment opportunities in the online agency sector and from my research of the most dominant players, it was evident that Emoov have the management team, the customer service and the technology to dominate this space. As a seasoned investor of over 20 years with experience in the property sector, I have chosen to invest in Emoov as it’s clear they are ahead of the pack where the online space is concerned.

In an industry that is just crying out for improvement, I believe the online sector will grow significantly in market share in the near future, whilst consolidating to just three or four major players, whom will take advantage of the spoils.

Gaby Salem

Managing Director, Wharton Asset Management

The monies will be employed to further enhance our unique HERO technology platform which has already seen over £3m invested in its development; together with a substantial focus on marketing spend which will be undertaken by a newly engaged, ultra-sophisticated marketing team.

The estate agency space is changing drastically and we have always been at the forefront of that change since we launched in 2009. During this time, we’ve watched the online/hybrid sector evolve to become well established with market share more than doubling in the last two years.

During this time, we’ve been focused on building a superior technology platform; hiring an unbeatable management team and providing the best customer service in the industry. With these strong foundations in place, we now feel it’s time to accelerate our growth through a clever and sustained marketing investment strategy.

We’ve been more considered than some in our methodology and therefore, we will emerge and remain as one of the few estate agency disruptors that are actually sustainable. Expect more big announcements from us in the coming weeks.

Russell Quirk

Founder & CEO, Emoov.co.uk

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