The latest Ipsos MORI Veractiy Index has been released, revealing the hierarchy of a number of UK professions based on the public’s perception of trust in them.
The index was first introduced in 1983 and is the longest-running poll of its kind in Britain, based on the trust in certain professions. Some new faces were included in the 2017 poll including weather forecasters and professional footballers.
Here is a breakdown of this year’s results and who placed where in the public’s eyes.
- Nurses are still the most trusted in the nation with 91% of the public trusting them.
- Perhaps predictably, especially given recent events, politicians are the least trusted at just 17%.
- Despite there previous form, over three-quarters of people (76%) trust weather forecasters to tell the truth.
- A similar number (74%) of people trust the police – the highest level on record.
- Trust in scientists has remained equal to its highest level on record (83%)
- Professional footballers have performed poorly on their debut, with just 26%, putting them almost on par with estate agents (27%).
- While journalists continue to be seen as untrustworthy, they have reached their highest level of trust on record at 27%.
So, estate agents continue to rank pretty low which is pretty understandable given the history of the traditional sector and its high fees and poor customer service. But there is a positive to take from the latest index, things are starting to change.
Traditionally, estate agents are some of the least trusted people but we are on the up – thanks to the changing face of estate agency and a new practice based on transparency, fair fees and great customer service. We’re delighted to have at least climbed ahead of footballers and politicians and this slow but sure change in public perception is undoubtedly lead by the rise of the online and hybrid model and a better way to sell your house.
Putting the consumer at the hear of the process and working for them rather than against them has started to turn the tide of estate agency’s poor public image, and although only marginal, this will no doubt continue to increase as the market share of online and hybrid agents does so also.
Today’s results are positive in that the transparency of estate agents has progressed above the likes of Wayne Rooney and his infidelities.
It makes sense given the changing face of estate agency whereby selling your home is now based on a fair fee and much better customer service compared to the traditional model.
We’re proud to be pioneering this change in industry reputation although there’s still a lot of work to do.
However, we’re confident the image of estate agents will continue to take a turn for the better and climb the ranks of trust where the public’s perception is concerned.Russell Quirk