As the majority of industries around us evolve with the use of technology, it’s no surprise that the estate agency sector is following suit.
Traditionally, people looking to sell their home would have gone to the high street to list their property, or to the shop window to look for a new one, however, a wave of new options are now available at a lower cost and a much greater convenience.
Online and hybrid estate agents are gaining momentum and now account for around 6% of the market, which sounds small but has happened rapidly. This growing prominence is largely due to their lower cost, better service and focus on technology to streamline the selling process, which plays such an important role in helping sellers balance their sale with everyday life.
However, as the sector has grown, the offering has also changed and opted for an agent like emoov, allows you the benefits of a low fee, great technology and outstanding customer service, but with the face-to-face element of a high street agent and the local knowledge this brings.
Get your listing online
The first step is ensuring that your listing with an agent that will market your home on Rightmove, Zoopla and all of the other major portals. Once you’ve signed up with an agent and they’ve visited your home to take photos and compile a floorplan, they will then put together your property listing to post online to all of the major property portals.
It really is as easy as that. Your agent will do all of the work and then you can tweak or add to your photos, property description, and once your happy, they will post it online for you.
Rightmove and Zoopla are the largest online property portals in the UK and the first stop for UK home buyers searching for a property. They’ve become the new highstreet agent shop window and allow buyers to access loads of properties across the UK, all from the comfort of their own home. As a result, they increase the advertising footfall to your property an increase your chance of selling massively.
At Emoov, we publish our customers’ listings on both Rightmove and Zoopla, in addition to Prime Location and our own website.
What to expect from online portals
Once your listing is live on the online portals, there will be maximum visibility of your floorplan, your photos, a property description and key features, among other amenities.
Remember first impressions really do count, and the flipside to a huge advertising footfall is that you need to stand out from the crowd. First of all you need to make sure your property looks the part and you’ve instructed an agent that takes professional photos. You can also add your own for example, if it’s snowing.
An external shot is often the best place to start but if you have a particularly beautiful or unique room or feature, this can often be worth showcasing.
Buyers will also scan your key features before looking at your property description so make sure these are up to date and include all your property’s best features. Try to avoid a text-heavy description as well unless absolutely necessary and you should soon see the viewings come through.
If you’re struggling to stand out from the crowd, there are also add-ons available that will push your listing to the top or make it a featured listing on the portals for an additional cost. These features allow you to be shown at the top for property searches in your area, or allow you to have more images available in the initial search page.
Manage your listing
The best part of going online is that you have the flexibility of managing your own listing at anytime of the day. This allows you to change your description and key features, add more photos and the portals also allow you to see how much interest you’ve had and how many people are viewing your listing.
And that’s really all there is to know. Listing your property online is easy, convenient and the best way to find a buyer. Good luck.
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